Work

Our Portfolio

• 
  Adidas Global Global Web Platform +View
• 
  Nissan GT Academy Branded Entertainment +View
• 
  Nissan Versa Mobile Site Mobile +View
• 
  mi adidas Shoe Configurator +View
• 
  Theodore Alexander Integrated Campaign +View
• 
  Nissan Owners Portal Site +View
• 
  Best Buy Mobile +View
• 
  MOEN SaturDIY Online Video +View
• 
  Nissan LEAF Integrated Campaign +View

Our Client Experience

Video Reel

About Us

People. Ideas. Results.

Our Services

• + Insight & Planning
• + Experience Design
• + Experience Distribution
• + Social Media
• + Technology Services
• + Marketing Sciences

Our Leadership

Dianne Wilkins

CEO

Inspired by positive changes and the warmth of the sun.

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Chris Gokiert

President

Inspired by what’s next.

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Lee Tamkee

Chief Financial Officer

Inspired by a good biography and the triumph of the underdog.

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John McLaughlin

COO

Inspired by levity, brevity, and a suggestive ellipsis...

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Darren Delichte

SVP Executive Creative Director

Inspired by Owen, Ella and Flight of the Conchords.

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Scott Ross

SVP, Executive Technology Director

Inspired by complexity and the monkeysphere.

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Susanne Jones

SVP, Managing Director, London

Inspired by accomplishment through collaboration and community.

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George Panopoulos

SVP, General Manager, Calgary

Inspired by Lego and 5-year-old imaginations.

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Amanda Levy

SVP, Group Director, Nashville

Inspired by faith, family and fun.

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Matt Di Paola

SVP, General Manager, Toronto

Inspired by What if? How Might We? Yes, And.

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Shaina Boone

SVP, Marketing Science

Inspired by Queen Elizabeth I.

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CMLive

• 
• Goodyear Dunlop hires Critical Mass for Social Media Jun 11th, 2013 @ 3:14 pm
• Agency Post: Interview with Dianne Wilkins, CEO of Critical Mass Jun 11th, 2013 @ 3:04 pm
• Campaign Brief: Talk to dolphins in latest campaign from Green Works via Critical Mass Jun 7th, 2013 @ 2:20 pm
• Critical Mass expands global footprint with regional hub in Latin America Jun 5th, 2013 @ 8:00 am
• +View More

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• What your brand needs to know about Facebook’s latest tweaks Apr 4th, 2013 @ 2:12 pm
• SXSW 2013: Big ideas in small packages Mar 15th, 2013 @ 3:57 pm
• SXSW 2013: Humanity Trumps Technology Mar 15th, 2013 @ 11:31 am
• Can’t-Miss Sessions at SXSW Mar 11th, 2013 @ 3:43 pm
• +View More

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• "AK AK EEK AK!" Find out what it all means with #dolphintranslator here: http://t.co/9ZPWHf9KXu #newwork from our @greenworks team Jun 7th, 2013 @ 1:21 pm
• @lcanzian Check out http://t.co/IEExbxET90 for all our contact information! Jun 6th, 2013 @ 11:28 am
• RT @dfornal: I got to play with #googleglass today. It's so freaking cool and can't wait to see how it develops (at @CriticalMass) http://t… Jun 6th, 2013 @ 11:21 am
• This week @olli101 and @shelbearr joined the LA office. Welcome to CM! Jun 6th, 2013 @ 11:13 am
• +Follow Us

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• Critical Mass Reel 2012 FINAL
• How a Content Strategy Saved My Life
• 2013 Pathfinder Kinect Experience
• Nissan GT Academy
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Careers

Inspired by...

• 
  South By Southwest video +View
• 
  CM Paint Party video +View
• 
  Canada’s Top 100 Employers site +View