Watch Marketing Magazine’s coverage of Scot Wheeler’s Social ROI from SMW Toronto

When it comes to social media ROI, too many marketers focus on the bottom line. That’s what Scot Wheeler, marketing science director at Critical Mass , told attendees during Social Media Week in Toronto. Instead, they should measure the value of social media in terms of engagement, retention and awareness levels. Wheeler offered a few tips for marketers determined to put a dollar sign on social media initiatives.

View the video over at Marketing Magazine.