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March 8th, 2012

How Magazine awards Best in Show award to CM’s Nissan LEAF work

Just as the industrial revolution created a need for new language to describe emerging technologies, the Nissan LEAF, the first mass-produced all-electric vehicle, required a new kind of website.

Canadian agency Critical Mass created an integrated online campaign for the Leaf using cutting-edge technology that not only educates consumers about the car, but also serves up a new way to sell cars, making it our Interactive Design Awards Best of Show winner.

The campaign includes an HTML5 website that works as a knowledge base and sales brochure, a YouTube channel that lets users see the car up close, and Twitter and Facebook accounts for getting immediate info. “The thousands of questions we answered online far exceeded our expectations,” says planning director Chrissie Graboski. “The online reservation system took more orders in less time than we ever dreamed. All of this meant we had to be very flexible and on our toes.”

Continue reading over at How Magazine.