SXSW PanelPicker Voting Begins with Five Nominated Sessions from Critical Mass speakers

SXSW Interactive is the biggest and most inspirational gathering of the digital industry. A melting pot of Technology, Creative and Business-minded folks sharing war stories and nudging the boundaries of every industry—it’s truly a one-of-a-kind experience.

Critical Mass has been involved for years, and has every intention of taking the stage again in 2013. Below are excerpts from our proposed topics. Public voting runs from August 13-31 on the SXSW PanelPicker website; we hope you’ll take the time to vote and comment on the sessions you find inspiring.

Warhol Goes Social: Creativity in the Tech Age

A debate currently brewing just below the surface about the impact of digital and social tools on artistic output. Are social tools like Instagram and Pinterest cheapening the definition of true creativity? Or is it allowing the everyman to better appreciate art and strengthen their creative chops?

Vote here: http://panelpicker.sxsw.com/vote/6602

 

Are Mobile Wallets Really the Holy Grail?

Mobile wallets are rapidly gaining steam… amongst marketers and techies. But is that tipping point as close as marketers would like to believe? There are still significant roadblocks including digital indentification and retailer adoption. This panel will walk through the tentative short-term path for mobile payments and couponing.

Vote here: http://panelpicker.sxsw.com/vote/6180

 

‘Mo Data ‘Mo Problems: Bigger Isn’t Always Better

Everyone’s talking “big data” but few know what all it truly entails. The subject holds the elusive promise of a targeting and personalization goldmine. This session will share what it really means to go big and why going broad might be a better fit for most organizations—told with specific examples from Dell and United Airlines.

Vote here: http://panelpicker.sxsw.com/vote/6107

 

Confessions of a Community Moderator (Take 2)

In 2012, an audience of social media mavens went wild for the first Confessions panel. The sense of camraderie through stories, the helpful tips & tools shared, and the many many questions answered begged to make this session an annual favorite at SXSW. This year a new batch of brands will share their biggest confessions from the social media front lines.

Vote here: http://panelpicker.sxsw.com/vote/6780

 

To Love or to Like, That is the Question

Talked about since the days of Saatchi’s “Lovemark” and extended by the Social ROI debate, we wonder how we can measure brand love. In today’s less committal consumer marketplace, what is the difference between loving and liking a brand? A research study is currently evaluating this very question using the latest neuroscience techniques. Come to hear the findings and how you can apply them.

Vote here: http://panelpicker.sxsw.com/vote/5943

Please vote, comment, tweet and share to show your interest. We look forward to seeing you all in Austin next March!