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January 6th, 2014

With Addition of New Executive Leaders and Merger of London Operations, Critical Mass is Poised for More Global Growth

Critical Mass adds two global leaders, with Conor Brady as CCO and Chris Hayes as CMO, and merges its London operations with Agency Republic

NEW YORK and LONDON – January 6, 2014 – Critical Mass, a global digital agency, is bolstering its global network with the addition of two new executive leaders and merging its London-based operations with renowned digital creative pioneer Agency Republic.

Digital agency leaders Conor Brady and Chris Hayes join from Brooklyn-based Huge as CCO and CMO respectively. Both roles are new for the agency, and both executives will report directly to CEO Dianne Wilkins. With over three decades of combined experience in digital marketing and advertising, Conor and Chris bring a track record of creating inspired and effective brand experiences and winning new business.

In addition, to continue growing its global network and capabilities in key markets, Critical Mass is merging its UK operations with Agency Republic, a pioneering London-based digital agency. Founded in 2001, Agency Republic works with top-tier global brands and has been named Digital Agency of the Year by Campaign and Marketing magazines four times.

Dianne Wilkins, CEO of Critical Mass, explained, “It takes bold moves to be a leader in today’s marketing agency world. With our new global executives and expanded UK operations, Critical Mass is doubling down on our ability to create smart, customer-centered brand experiences around the world. Today’s news shows our substantial commitment to further strengthening our capabilities and talent available to our global clients.”

Following the merger, Agency Republic’s Matt Kwiecinski and Alistair Campbell will lead the combined UK team as Managing Director and Executive Creative Director respectively. Additionally, Matt joins the executive leadership team at Critical Mass and Alistair joins the newly created Creative Council, led by Brady. Susanne Jones, former Managing Director of Critical Mass London, moves into a new strategic role as SVP Client Partner for one of the agency’s largest global clients.