News

CM’s Neil Clemmons discusses how Marketing’s 4 Ps can adapt to the 21st century marketing mix

Anyone who’s a student of marketing has learned about the four Ps for defining the right marketing mix. Product, Price, Promotion, and Place (as in distribution) were drilled in our heads as the way to think about assembling the right mix of tactics to drive marketing success.

It’s been about 60 years since those elements were formulated by Professor McCarthy at Michigan State University and captured in the definitive Marketing textbook –Marketing: A Managerial Approach.

Given the changing consumer dynamics, increasing mix of technology in driving preference and decisions, and the role of social and societal influence, it’s time we reformulate (and expand) these elements in planning the right marketing mix for 21st Century success.

Continue reading on the iStrategy blog…

CM’s Nissan team nabs 3 gold Communicator Awards

We were thrilled to hear our work won gold in the 18th Annual Communicator Awards!

Congrats to the CM teams on the following work:

Nissan Versa iPad Experience

Nissan GT Academy

Nissan LEAF

Congrats all and keep the bling coming!

Attending the eMarketing Summit on May 5th in Oregon? Be sure to stay for our Content and Social Media Panel

CM’s Derek Phillip’s will speak about our recent work about Content and Social Media:

May 5 • 3:30pm- 4:20pm

Social Media Advanced: Advanced Social Media Strategies and Tactics

Lisa Peyton, Executive Editor, ThoroughlyModernMarketing.com and FacebookAdvanced.com

Marty Weintraub, Co Owner & Founder of aimClear® Online Marketing Agency

Jen Sable Lopez, Chief Community Wrangler, SEOmoz

Melissa Barker, Social Media Strategist, Integra Telecom

Derek Phillips, Content Director, Critical Mass

View all of the event details here.

Join us as we host DAA Chicago Chapter Panel Discussion: Mobile Measurement on 5/2/12

Register today for the DAA Chicago Chapter Panel Discussion: Mobile Measurement

May 2, 2012
5:30 – 9:00 pm
Critical Mass, Chicago, Illinois

The Chicago DAA Chapter event is for local digital decision makers and marketers. The DAA has partnered with some of Chicago’s most sought after thought leaders to create an educational and networking event solely focused on mobile measurement and its integration into the marketing mix. This event features: success stories, best practices, tactics, and new ideas that you can immediately take back to your offices.

Agenda

• 5:30-6:15 Registration & Cocktail Reception
• 6:15-7:00 Keynote – Mike Ricci (Webtrends)
• 7:00-7:30 Mobile Strategy – Molly Garris (Leo Burnett)
• 7:30-8:00 Mobile Implementation – Rupesh Desai (Critical Mass)
• 8:00-9:00 Networking & Cocktail Reception

Panelists:

• Mike Ricci, Vice President – Digital Solutions at Webtrends
• Molly Garris, Director of Digital Strategy at Leo Burnett
• Rupesh Desai, Marketing Science Manager at Critical Mass

Don’t miss this opportunity to join the DAA for what will be an exciting evening in Chicago. Register Now!

 

Join us at the Toronto eMetrics conference this Wednesday and Thursday

Don’t forget to check out CM’s Shaina Boone and Nissan’s Scot Cottick on measurement through our recent work on the Nissan LEAF customer journey.

April 25 • 9:15 – 10:00 AM • Room 714

GENERAL SESSION KEYNOTE
Your Mileage May Vary – Nissan LEAF’s Data-Driven Customer Journey

Navigating an industry-innovating product launch is always a challenge. Doing it in a socially connected world means wholeheartedly trusting your measurement program to make the decisions. Jim (the customer), Shaina (the agency) and Scot (the manufacturer) walk through the data fueled marketing communication messaging that lead to sale of a 100% electric LEAF. Learn how Nissan sold out three months ahead of schedule through a compulsive attention to market response and how your brand can focus on key data points to make nimble, campaign-altering decisions through a careful balance between digital and offline media at different points along the Customer Journey.

Speakers:
Scot Cottick, Senior Manager, Nissan Brand Interactive, Nissan North America
Shaina Boone, Vice President of Marketing Science, Critical Mass
Jim Sterne, Founder, eMetrics Marketing Optimization Summit

April 26 • 4:40 – 5:30 PM • Room 714

GENERAL SESSION PANEL AND CLOSING REMARK

 

What’s the Value of Your Contribution?

In 2011, the CMO Council published their annual Marketing Outlook Report, which detailed the areas of focus for C-level marketing executives in the year to come.

The top three critical areas of focus were: Multiply Marketing Performance, Redefine the Customer Experience, and Use Insights to Grow Brand Equity.

What does this mean for the digital team? To start, all top 3 areas of focus involve digital and more specifically, the analytics and insights behind digital. With marketing performance and insights high on the C-Suite list of priorities, now is the time to shine. Maximize your contribution to marketing performance and take steps to build a case and communicate that contribution.

In this session, seasoned digital analytics professionals discuss, debate and share the steps to take in determining digital’s contribution to marketing results.

Moderator and Closing Remarks:
Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Speakers:
Stéphane Hamel, Director, Strategic Services, Cardinal Path
Shaina Boone, Vice President of Marketing Science, Critical Mass
Jacques Warren, CEO, PDG, WAO Marketing Inc.
Jim Novo, Owner, The Drilling Down Project

 

View additional event details for the Keynote address and panelist discussions on the eMetrics website.