News From Home
Val Carlson - Campaign Convene
Campaign US
Bailey Calfee

Critical Mass Chief Creative: Watermarking AI Content is 'The Most Minimal Start'

Ad Age
E.J. Schultz, Brian Bonilla
DEC 2023

BMW Consolidates with Omnicom — Behind the Decision to Unify US Creative, Media, CRM and More

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BMW Red
BMW Super Bowl
Ad Age
E.J. Schultz
FEB 2024

Watch BMW’s Super Bowl Ad as Everyone Fails to Imitate Christopher Walken

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WorkLife
WorkLife Awards
JAN 2024

Critical Mass, Dagne Dover, Havas and REVOLT are WorkLife Awards Honorees

Game Changing Solution - Fast Company
Fast Company
FastCo Works
JUL 2023

A Game-Changing Solution for Personalized Advertising

Fast Company - BWFI
Fast Company
Jay Woodruff
JUL 2023

Best Workplaces for Innovators 2023: Advertising, Marketing, and Communications

Campaign US 2023 Agency
Campaign US
Campaign US
JAN 2023

Revealed: The Campaign US 2023 Agency of the Year Shortlist

BMW - Media Win
Mediapost
Steve McClellan
OCT 2023

BMW Awards Critical Mass Its $150 Million Americas Media Assignment

Ara Kurnit Headshot
Little Black Book
Little Black Book
JUL 2023

Ara Kurnit Joins Critical Mass as Chief Innovation Officer

Chris Gokert Headshot
Little Black Book
Chris Gokiert
APR 2023

Web3 Is Here. Now, Let’s Talk About 'SystemDesign3'

DWB - Image 1
Muse By Clio
David Gianatasio
SEP 2023

This Car Prototype Addresses the Dangers of 'Driving While Black'

GettyImages-1246859120
Campaign US
Brandon Doerrer
APR 2023

Study: Consumers Believe Google is Leading the AI Race

Julie Alexandra
Strategy Online
India Fizer
MAR 2023

Education and Empathy Are Essential to Equity

New State of Smooth
The Drum
The Drum
JUN 2023

An Inside Look at How Critical Mass Created ‘A New State of Smooth'

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