With over 4,000 sessions in the running for a spot at SXSW Interactive 2014, Critical Mass is putting up its best and brightest for a range of sessions – but we’ll need your help to bring them to the stage in Austin.
This year we’ve got seven sessions in the running including bringing Jerry Garcia and his legacy into the digital age – Stronger Than A Séance: Resurrecting Jerry Garcia, a look at the tangled web of digital privacy with Critical Mass’ SVP of Marketing Science, Shaina Boone and Adobe’s VP, Chief Privacy Officer, Associate General Counsel, MeMe Jacobs Rasmussen – Privacy Under the Covers: The Naked Truth, and a conversation of the power of the rogue employee with Critical Mass’ president Chris Gokiert and Clorox’s Rebecca Boston – When Employees Go Rogue.
Please help us get these sessions on the stage by voting them in at the links below:
Stronger Than A Séance: Resurrecting Jerry Garcia
How do you bring an artist, 20 years gone, back from the dead, and make him relevant to in a medium that didn’t exist during in his lifetime? Jerry Garcia—head of the Deadheads—formed the most social band of all time before the advent of social media. We set out on a trip to marry the two. Come discover how the unconventional life of a legend informed our immersive and offbeat process and turned into a digital experience that honors Jerry Garcia and The Grateful Dead.
Privacy Under the Covers: The Naked Truth
Join Shaina Boone, SVP Marketing Science, Critical Mass and MeMe Jacobs Rasmussen, VP, Chief Privacy Officer, Associate General Counsel, Adobe Systems
The data privacy debate is complex, shifting based on the types of communication, location most recent legislation. This seminar will take a look the issue through the lens of marketing sciences and legal privacy fields, helping you understand how legislation in the US and Europe is impacting consumers and marketers and how data privacy protects and inhibits your personal online experiences.
Join us to demystify your data privacy questions once and for all.
When Employees Go Rogue
Employees go rogue (think Bradley Manning and Edward Snowden), but not all rogues are bad for your company. This co-session with CM’s Chris Gokeirt and Clorox’s Rebecca Boston will discuss unleashing the creative power of the individual looking specifically at three scientists (and mother’s) who created, through their own independent acts, products that ultimately became Clorox’s Green Works line.
LinkedIn: A Secret Marketing Weapon for Big Brands
This panel will explore how major brands are rethinking their approach to LinkedIn as a place to position themselves through custom content, reach qualified audiences through advanced targeting, build relationships and advocates through dialogue and shared ideals, while also exploring promotions and contests using the API.
Phygital or Disical? Amplifying Events With Social
Social and digital platforms allow event attendees to flex their influencer muscles and bring your brand’s lifestyle cues to life for those who can’t be there, but how do you maximize sharing and buzz? This session goes beyond simple tactics to the strategic foundation of social amplification at activations, focusing on extending the conversation and delivering long-term ROI through branded events.
Google Glass Makes Me Want To Punch Your Face
Google Glass is a stake in the ground, a baby step in the evolution of headwear that keeps hands free and users connected. There’s only one problem: wearing Google Glass can get you punched. This session covers the dos & don’ts of this new technology. It’s an opportunity to discuss the inter-personal impact of Google Glass and walk away with a better understanding of when to punch or not to punch.
Right Here, Right Now: The New Behavior of Play
As digital technologies become intertwined with our daily physical live, new behaviors are formed. The space that emerges through these interactions is a type of play and in this interactive and immersive session, CM’s Shannon McEvoy-Halston and Jon Toews will reveal the disruptive power and potential of the “right here, right now” play space.