News

CM preps for SXSW 2012 with two speaking panels

CM will present two panels at SXSW, covering community moderation and Neuromarketing. We hope to see you there!

Critical Mass was featured in Forrester Analyst Joe Stanhope’s “Where To Get Help With Web Analytics.”

Read the full report on the Forrester website.

CM’s Shaina Boone to speak at the Wharton Business Panel next week

Shaina Boone leads CM’s Marketing Science discipline and will be speaking at the Wharton Business School, joining other industry leads from Comcast, Dell and Pfizer to discuss breaking analytic tends and mentor PhD candidates interested in the digital space. Additional information can be found at the Wharton event page.

CM wins the Lotto!

We are thrilled to announce we will be working with sister agency Downtown Partners Chicago on the Illinois Lottery account, managing the digital strategy across digital channels.

For more information, please see the Ad Age article that details the win.

Join our CM office for the re-inaugural meeting January 25

CM is helping revive the WAA Chicago Chapter. Join us at our office for the re-inaugural meeting, January 25th at 5:30pm.
A Social Measurement panel will feature our own Scot Wheeler in addition to individuals from OMD, Adobe, Weber Shandwick and Motorola.

Registration is now open, but there are only 50 spots available so RSVP soon!