John McLaughlin, COO
Inspired by levity, brevity, and a suggestive ellipsis...
As Chief Operations Officer, John is charged with overseeing the quality and efficiency of the Agency’s process and work product. With Critical Mass since 1999, John has led teams for several of Critical Mass’ largest clients and programs. Providing digital strategy and client service for Hyatt, NASA, Procter & Gamble, and the Las Vegas Convention and Visitors Authority (LVCVA), has given John a great understanding of the challenges encountered by dynamic, complex organizations and the strategies and tactics to improve quality and profitability.
With a master’s degree in Integrated Marketing from Northwestern University, John believes in the power of data and analytics to drive business and organizational decisions. John also holds a degree in journalism with a concentration in advertising and business administration from Ohio University. When not crunching numbers, John enjoys Major League Baseball, Scrabble, and reading…