Susanne Jones, SVP, Managing Director, London
Inspired by accomplishment through collaboration and community.
As Senior Vice President, Managing Director of our London office, Susanne is responsible for spearheading Critical Mass’ expansion into the European market. Equally adept at operations, client and account management, and production, Susanne brings a breadth of expertise and global experience to the role.
Prior to joining the team in London, Susanne served as Head of Operations and Production for RIOT, the digital arm of 180 Amsterdam, where she co-led the setup and evolution of a 60-strong team in establishing and delivering against a meaningful constant communications model for adidas Sports Performance globally. Before that, Susanne served various roles at Critical Mass, including Vice President Client Partner for Citigroup Global Direct Banking, as well as, Program Director across the Citigroup North American business. The breadth of initiatives Susanne has overseen includes intense discovery work (including primary and secondary research), strategy and planning, intense stakeholder sell-in and user testing, global and regional site redesigns, digital marketing campaigns, site/media campaigns, social media strategy and execution, content planning and production.