Insight
Without a fully functioning mobile site, millions of Best Buy customers were accessing the “desktop” version of the retailer’s website from their mobile devices—a far from optimal experience. Best Buy enlisted Critical Mass to create a mobile site that would enable customers to easily browse products, find store locations and make purchases all from their mobile devices. The insights we uncovered about mobile usage were four-fold: 1) People usually have a goal in mind. 2) They’re doing something in real time. 3) They’re looking for seamless experiences. 4) They’re comfortable shopping online.
Idea
Our goal for Best Buy’s mobile experience was streamlined simplicity. Through an intense, agile process, we created a site with a prioritized feature set in mind. At the outset, we made it easy to find the site through search-friendly content. We provided utility through efficient product browsing capabilities. We streamlined the purchase process to make mobile shopping simple and seamless.
Impact
The mobile site provides Best Buy shoppers with what they want, when and how they want it. From product details and pricing to store locations and purchasing, the m-commerce site is driving revenue for the retailer while bolstering its customer relationships.