Insight
Moms are looking for easy, yet effective solutions to keep their house clean, safe and germ-free. But the rise of H1N1 and the multitude of products on the market have moms confused. In addition, moms are hesitant to use bleach in other parts of the home outside of the laundry.
Idea
In order to cut through the clutter of cleaning products and reassure fearful bleach users, our messaging had to illustrate simplicity and safety. Working closely with Clorox, we produced a series of online vignettes to showcase the surprising uses and ease of cleaning with Clorox® Regular-Bleach.
Impact
From Clorox.com and Clorox partner sites to Facebook and WebMD, our engaging “how-to” videos educated moms about the multitude of uses for Clorox® Regular-Bleach—from cleaning baby bottles and bathrooms to kitchen countertops and cupboards—while positioning Clorox as a trusted partner to moms in their quest for clean.
Awards
W3 Award 2010, Silver, B2C Branded Content W3 Award 2010, Silver, Visual Effects/Motion Graphics W3 Award 2010, Silver, How-to/Instructional