Media.

Paid Social Specialist

in Toronto.

As a Paid Social Specialist, you’ll dive into media strategy, planning, trafficking, reporting, and optimization while serving as the day‑to‑day steward of our paid social programs. A digital native with a curiosity for emerging opportunities, you bring energy, insight, and a passion for shaping data‑driven campaigns. With guidance from your Media Supervisor or Director, you’ll explore the evolving digital landscape, contribute thoughtful POVs and recommendations, and activate both tactical and custom strategies to meet client goals. You’ll also support and mentor Associates through core planning fundamentals—partner evaluation, negotiation, reporting, billing, and optimization—while collaborating closely with internal teams and clients, conducting research, and managing key administrative elements across the full media process.

 

Apply.

 

You Will:

  • Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
  • Manage and provide final approval on all billing needs
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses.
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up to date on and advise the Media team on the latest trends in interactive marketing/media and developments.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Integrate with neighbouring disciplines (MKS, Strategy, Creative) on overall campaign direction


You Have:

  • 2+ years of experience in digital activation, executing and optimizing campaigns across social platforms.
  • Hands on experience building and managing paid social campaigns on major social media platforms (e.g., Meta, TikTok, LinkedIn, Reddit and Pinterest).
  • Strong mathematical aptitude and understanding of the digital media landscape
  • Experience with budgeting, forecasting, and campaign optimizations across platforms
  • Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
  • Excellent communication skills and comfortable presenting recommendations to clients
  • Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
  • Proficient in reporting and analytics, including crafting insights and using Excel
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details.
  • Flexible and able to quickly adapt to new situations.

 

Nice-To-Have:

  • Full knowledge of Google Campaign Manager trafficking and reporting.
  • Previous experience with eMarketer, Nielsen and comScore.
  • Familiarity with and passion for the digital media landscape.
  • Ability to work effectively across multi-functional groups or geographic offices. 

 

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. Please note, you are applying to an active job opening.  

 

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$60,000—$70,000 CAD

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

Apply.