News From Home
Ricky Bacon
The Drum
Ricky Bacon

Let’s Address the AI Elephant in the Room. You’d Never Hire Someone This Mid.

Ad Age
Erika Wheless
FEB 2024

M&M’S Super Bowl Ad Awards High-Level Losers, Including Scarlett Johansson and Dan Marino

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M&M's Super Bowl
Alison Weissbrot
Campaign US
Alison Weissbrot
MAR 2024

Generative AI is Here — But it’s Not Ready for Prime Time

AdobeStock 232698472
Chief Learning Officer
Jared B. Andres
MAR 2024

Implementing a Workplace Microlearning Strategy

BMW Super Bowl 2
Ad Age
Ashley Joseph
FEB 2024

Which Brands Really Won Super Bowl 2024?

M&M'S SUPER BOWL AD x ALYSSON SCARTZ
Alysson Scartz
FEB 2024

The Brand World Behind the M&M’S Super Bowl Spot

BMW Super Bowl
Ad Age
E.J. Schultz
FEB 2024

Watch BMW’s Super Bowl Ad as Everyone Fails to Imitate Christopher Walken

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WorkLife
WorkLife Awards
JAN 2024

Critical Mass, Dagne Dover, Havas and REVOLT are WorkLife Awards Honorees

BMW Red
Ad Age
E.J. Schultz, Brian Bonilla
DEC 2023

BMW Consolidates with Omnicom — Behind the Decision to Unify US Creative, Media, CRM and More

Game Changing Solution - Fast Company
Fast Company
FastCo Works
JUL 2023

A Game-Changing Solution for Personalized Advertising

Fast Company - BWFI
Fast Company
Jay Woodruff
JUL 2023

Best Workplaces for Innovators 2023: Advertising, Marketing, and Communications

Campaign US 2023 Agency
Campaign US
Campaign US
JAN 2023

Revealed: The Campaign US 2023 Agency of the Year Shortlist

BMW - Media Win
Mediapost
Steve McClellan
OCT 2023

BMW Awards Critical Mass Its $150 Million Americas Media Assignment

Ara Kurnit Headshot
Little Black Book
Little Black Book
JUL 2023

Ara Kurnit Joins Critical Mass as Chief Innovation Officer

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